Powering the Rarible Rewards Program with $RARI

Together with the new Rarible.com launch, RARI Foundation is introducing a new initiative to strengthen the link between marketplace activity and community ownership – a first-of-its-kind rewards program with a focus on sustainability. 

Starting today, all NFT trading on Rarible.com directly fuels the rewards program through $RARI distribution, giving the community a stake in the ecosystem’s success. 

More trading means more fees, which leads to more $RARI flowing back to active participants. It’s a simple, transparent system that keeps rewards sustainable and strengthens the long-term role of the $RARI token.

How it works: TLDR 

• Trade on Rarible.com → earn points across all supported chains.

• Each trade generates marketplace fees.

• RARI Foundation collects those fees.

• Fees are redistributed to traders in $RARI, proportional to points earned.

Earn points for trading 

You can earn points for listing and bidding on all supported mainnet chains (at launch, that’s Ethereum, Base, HyperEVM, LightLink, Somnia, RARI Chain, Camp Network, and Arena-Z).

When a trade happens, points are distributed to the 20 closest other orders in that market:

• If a bid is accepted, the 20 closest other bids on that same NFT share the points.

• If a listing is purchased, the 20 closest other listings in that collection share the points.

This system rewards competitive order placement and deeper liquidity rather than wash trading. Rarible will track points across chains, and The RARI Foundation will distribute $RARI based on points earned.

Claiming rewards

You’ll be able to claim rewards directly on Rarible.com — no extra steps, no third-party platforms.

• Claiming opens one week after the program launches.

• All claims are processed by the RARI Foundation on Base chain for speed and simplicity.

• Once live, you can claim rewards daily.

Building a new future for incentives

The program addresses a longstanding issue in NFT marketplace incentives. Previous reward systems across the ecosystem often depended on limited token allocations, leading to short-term spikes in activity that quickly disappeared once rewards ran out.

This design is different. Rewards are funded entirely from platform fees, making them continuous and self-sustaining. Traders benefit directly from the marketplace’s success, without depleting token reserves.

The model is reinforced by Rarible’s broader business structure. Unlike most marketplaces, Rarible does not rely solely on trading fees for revenue. Instead, it generates income through a B2B model, licensing its software to over 40 global brands, including Mattel and McFarlane Toys. This allows the Foundation to cycle marketplace fees back to the community while maintaining long-term financial sustainability.

What’s next

Supporting the rewards program is just one part of the Foundation’s commitment to our community:

“This program is the first step in a broader effort to scale community ownership across the ecosystem”, said Anna Riabokon, Head of Operations and Governance at the RARI Foundation. “RARI Foundation will continue to develop initiatives that reward participation, expand adoption, and strengthen the role of $RARI as a core accelerator of onchain commerce”. 

Transparency will remain central: token mechanics, distributions, and Foundation actions will be reported openly and regularly on the Foundation’s forum. 

To stay up to date on the rewards program and $RARI distribution, follow us on X.