SHE Creates with RARI

Since day one, RARI has been about creators. NFTs? They’re nothing without the people who dream them up. And the future? It’s being built by innovators, not gatekeepers.

But here’s the thing—real innovation needs diversity. Without it, we’re just recycling the same ideas in different JPEGs. That’s why, as we gear up for International Women’s Day 2025, we celebrate the powerhouse women shaping the RARI ecosystem. Fun fact: 50% of the RARI Foundation team is female in an industry that’s, well… not exactly known for that.

From artists pushing creative boundaries to builders laying down the rails of Web3, meet the women making waves with RARI.

🔹 The Artists 🔹 The Infra Collaborators 🔹 The Teammates

Let’s dive in. 🚀

The Artists

Amber Vittoria An award-winning artist, poet, and author, @amber_vittoria’s work captures the nuances of emotion, beauty, and nostalgia. She’s collaborated with Gucci, Adidas, The NY Times, Burberry, and more.Her mission? Breaking stereotypes & empowering creative expression.

Purrcat @Purrcatchan is a digital artist whose work explores the intersection of identity, internet culture, and the subconscious, using lost files, corrupted images, and online subcultures as both medium and message. Deeply embedded in Web3, they see NFTs not just as art but as networks of meaning, storytelling, and self-mythologizing. Their creations are scattered across the internet like digital relics, inviting discovery and resonance in the ever-evolving online landscape. Ruebyix A visionary artist exploring self-identity and cosmic connection, @ruebyix crafts surreal portraits that challenge ideals of self-expression. Her work embodies resilience, evolution, and the celebration of beauty and freedom in all forms.

Nygilia Blending Caribbean and European heritage, @nygi_xxv creates art inspired by the nostalgic wonder of video games and culture. As a woman in Web3, she embraces both the challenges and rewards of digital expression, using her work to celebrate freedom of voice and choice.

Margaret Ngigi A storyteller of resilience and visibility, @margaret_ngigi_ creates art that honors the quiet strength of women and the history they hold. Her work explores how light always finds its way through moments of doubt and darkness, reminding us to take up space and be seen.

Juju Mama (Sierra) Blending identity, heritage, and technology, @juujuumama crafts deeply personal yet universally resonant art. As an AI artist in Web3, she pushes boundaries, proving herself while building spaces for others. Her work bridges tradition and the future, inviting connection and new perspectives.

JOYFUL A visionary creator exploring the essence of joy, @0xJoyful imagines what creatures would look like if they fed solely on happiness. Following the sellout success of her first collection, she continues to expand the world of JOYFUL—where human transformation meets the magic of nature.

Melissa Simpson An OG cryptoartist and award-winning pioneer in AI-driven motion collage, @MissALSimpson fuses digital assemblage with financial empowerment. Through her work, she invites women to take part in the financial revolution and own their wealth in Web3.

Shay Merging nature, humanity, and the cosmos, @surrealistshay creates surreal compositions that weave flowers, portraits, and organic elements into fresh perspectives on everyday life. Her work captures the divine connection between all things, offering a dreamlike vision of existence.

Princess Tuti Exploring the intersection of emotion and technology, @princesss_tuti visualizes the fractured digital heart—where glitches and distortions symbolize modern intimacy. Her work questions whether love can be translated into the structured language of code, reflecting on the imperfect yet alive nature of connection in the digital age.

FIND THEIR ART ON RARIBLE

The (Rarible) team

Meet the SheGens—the powerhouse women shaping the RARI ecosystem. From Rarible to the RARI Foundation, this squad of ~15 leaders is driving NFT innovation like it’s their full-time job (because it is). Different backgrounds, one mission: pushing Web3 forward, one block at a time.

Lara Curran is a content strategist at Rarible, leading all drops marketing. With ten years of experience in the creative industries and a passion for emerging tech and new trends, she has found a perfect home in the NFT space.

Leen Al-Taher is VP of Consumer Products at Rarible, driving innovation and shaping the user experience across the platform. With experience in product management and a background in both traditional and blockchain-based technology, she plays a pivotal role in developing tools that empower creators and collectors. Her leadership has been instrumental in expanding Rarible’s offerings and making NFTs more accessible to a broader audience.

Kimberly Madison, VP of Customer Success at Rarible, leverages over a decade of experience in technology, customer engagement, and e-commerce to drive exceptional results for our B2B and B2C partners with proven leadership in business operations and account management. She excels at leading cross-functional teams through complex transitions, optimizing operational processes, and aligning customer objectives with product roadmaps to foster strategic partnerships and deliver a best-in-class experience throughout the Rarible ecosystem. In her free time, you can find her with my family, at music festivals, or, let's be real, in her office solving problems!

Anna Tobin is a driving force behind Rarible's B2B growth with RaribleX, leveraging her proven go-to-market strategies for new blockchain integrations and RWA’s. With a rich background spanning 15 years in fintech, banking, and startups, Anna has spent the last three years specializing in blockchain. Her expertise bridges traditional industries with cutting-edge Web3 solutions. Anna is a garden grower and a cat whisperer.

Jane Gabitova is the Project Manager at Rarible, overseeing delivery across all products. With experience managing projects in both Web3 and traditional industries, she ensures teams stay aligned and execution stays on track. Outside of work, you’ll find her rock climbing, making stained glass, or playing piano.

Raemi Wood is Head of Legal at Rarible, overseeing all things legal and regulatory. She has too many years of experience in copyright, media, and technology law. She has been actively involved in seamlessly integrating the arts and technology in Web3, contributing to the establishment of legal frameworks that support future artists and creators. In her free time... LOL, she has no free time.

Lauren Waltham is a Tech Support Specialist at Rarible. She started working for Rarible 3 years ago and has a passion for assisting users and clients with any issues they experience or queries they may have about Rarible. She believes that blockchain technology has uplifted a wonderful community of creative artists who can express themselves freely and benefit from the value they bring with their art. She’s passionate about wellness and mental health as these aspects are integral to becoming successful in your career and all other aspects of your life. As she grew up in South Africa, the African word “Ubuntu” has always had a deep impression on her. By standing together, uplifting one another, and sharing our unique perspectives through our art, she believes that a strong, beautiful, diverse community can be built. “I am because we are”.

Verina Hanien is an Enterprise Account Manager at Rarible with 6+ years of experience building strong client relationships and driving growth. She has worked at major financial institutions and startups, helping clients navigate traditional finance and emerging tech while simplifying complex concepts. She loves solving problems, connecting people, and making difficult things easier to understand. Outside of work, she enjoys being outdoors, beating friends at Catan, and trying new foods!

Leticia Melo is a marketing specialist and onchain culture researcher who works as a Marketing Manager at Rarible, leading Brand & Content. She channels her passion for storytelling into shaping Rarible’s voice in Web3 through brand positioning and content strategy. When not on Slack or CT, she’s curating Spotify playlists, planning her next vacation, or touching grass with her family.

Olga Aleksashenko is a Senior Frontend Engineer at Rarible with 20 years of experience—long before “frontend” was even a thing! She’s passionate about web standards and sharing knowledge through talks, conferences, and the “Web Standards” podcast. Outside of work, she writes books, organizes LARPs, and enjoys horseback riding.

Nadia Lukianchenko is a Frontend Developer at RaribleX with over six years of software development background. Trying to get as close to perfect as possible, she makes sure that the users get the smoothest experience on our NFT marketplaces. She takes every opportunity to explore something new, so her fave activities outside work are reading, hiking, bike riding, and traveling.

Masha Zimina is a product designer who is passionate about crafting beautiful, thoughtful, and user-centric experiences. She finds inspiration in travel, exploring new cultures, architecture, and everyday moments that shape how we interact with our surroundings. Beyond digital interfaces, she has a keen interest in photography, film, and emerging technologies and devices. She relaxes at techno raves and enjoys birdwatching.

Jana Bertram is a strategist and creative brand leader, currently serving as Head of Strategy at the RARI Foundation, where she drives governance and growth initiatives within the Rarible Protocol ecosystem. With a background in brand and product marketing, she has collaborated with top brands like Instagram, WeTransfer, and Budweiser, bringing a unique perspective to NFT innovation. Passionate about empowering creators, she actively contributes to building a sustainable creator economy and shaping the future of NFTs.

Addigator is a seasoned community strategist focused on building engaged and sustainable Web3 ecosystems. As the Community Lead at RARI Foundation, she develops programs that connect creators, collectors, and contributors while driving meaningful interactions and growth. With a data-driven approach, she designs governance models and engagement frameworks that prioritize accessibility, retention, and long-term value in NFT and DeFi communities.

Aubrey Terrazas is a Web3 marketing strategist and the Head of Marketing at RARI Foundation, driving brand growth and adoption in the blockchain space. With nine years of experience leading marketing and brand strategy for B2B and B2C startups—including over three years specializing in Web3—she has a proven track record of scaling businesses, including the successful launch and exit of her hospitality-focused marketing agency in 2020. An American based in France, Aubrey balances her career with being a mother of two, an Advanced Sommelier, and a dedicated fitness enthusiast.

The RARI Delegates

Soho is a dedicated advocate for artists in Web3, working through RARI DAO to create more opportunities and accessibility for creators, especially Spanish-speaking artists. Their vision is to see Rarible grow into a premier digital art hub with better tools, education, and incentives that empower artists sustainably. One of their most rewarding moments was witnessing artists sell their first NFTs through La Ronda, proving the transformative power of Web3.

Coffee-Crusher is passionate about DePin and governance. She is a delegate for RARI DAO, as well as Arbitrum DAO and Black Flag DAO.

The women of RARI are building, innovating, and pushing the NFT space forward—one bold move at a time. But this is just the beginning. Web3 thrives on collaboration, and we want you in the conversation. Join us in the RARI Telegram to connect, share ideas, and help shape the future of NFTs. Let’s build together. Join the chat here.